Category Longevity

The Quest for 100

There are a lot of people in their 50s, 60s and 70s I have met that chase the 100 year life. I am not there yet. Not a goal on my vision board. Not against it, just not going all…

The Tale of Two Demographics: Why Customer Experience is Difficult in Senior Living.

Demographics in senior living are changing. Sometimes a blanket statement we know to be true but what does it mean across the entire sector, for operators and for ownership groups?

The data below brings clarity and understanding to a diverse, dynamic and evolving customer. Grouping an age span of 62 to 98+ into a single demographic is the first pitfall of community, group-based programming and calendar offerings.